Czech Republic’s most popular site launches image search using Picsearch

Seznam partners with Swedish multimedia search service

April 26, 2007

It was announced today that Seznam, the leading Czech search engine, has selected Picsearch to power its new image search service. The multi year agreement between Seznam and Picsearch will provide opportunities for the further development of image search services tailored for the needs of Czech Internet users.

“Picsearch has for some time worked hard to introduce image search to the rapidly growing Czech Internet market, and we are very pleased to do that together with the leading site Seznam.”

Pavel Zima, CEO of Seznam, said “We selected Picsearch because they offered the best image search service, along with the ability to improve the search service for Czech users. We view image search as an essential service in satisfying user needs thereby further increasing the popularity of Seznam. ”

The Czech Republic has shown a tremendous growth in the number of Internet users during recent years. Today more than 5.1 million Czechs use the Internet on a regular basis and of those Seznam has over 2 millions unique users per day, making them by far the dominant search portal in the Czech Republic.

Robert Risberg, Picsearch’s CEO, said “Picsearch is looking forward to working closely with Seznam. Picsearch has for some time worked hard to introduce image search to the rapidly growing Czech Internet market, and we are very pleased to do that together with the leading site Seznam”.

Approximately 11 percent of all searches on the Internet are image searches (Hitwise November 2006). Additionally, close to 23 percent of all visitors to a search engine use image search (Quantcast January 2007). Picsearch is the second largest image search provider in the world and has over 1.7 billion searchable images. Every month, several million new images are added to the service. Picsearch has, since its founding, strived for market leading relevancy and family friendliness. High relevancy helps the user to find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems.

About Seznam
Seznam.cz, a.s. is the leading portal in the Czech internet market. Seznam was founded in 1996 by Ivo Lukacovic and has more than 2 millions unique users every day. In addition to being a search engine, Seznam offers many other services: e-mail, news, community, chat and much more. In 2006 the total revenue crossed 1 billion Czech Korunas (36 million EUR). For more information please visit www.seznam.cz.

About Picsearch
Picsearch AB is a premium provider of image and multimedia search services. The services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit www.picsearch.com.

For more information please contact:
Carl Särnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Rita Gabrielova, Communications Manager at Seznam
Tel: +420 720 365 645
E-mail: rita.gabrielova@firma.seznam.cz

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