Eniro chooses Picsearch to power image search

Multi-year agreement provides platform for further development

October 03, 2006

It was announced today that Eniro, the leading search company in the Nordic media market, has selected Picsearch to power its image search service. The multi-year agreement between Eniro and Picsearch will provide a platform for further development beyond image search.

Robert Risberg, Picsearch’s CEO, said that “Picsearch has partners in all parts of the world, but it is exciting to be providing image search to the major portal in our local market. We see Eniro as a strategic partner who will help us to enhance our current offerings and develop new services.”

Eniro will implement image search in five countries, on the majority of their web properties. Besides image search, Eniro~s web properties offer web search, phone directory, yellow pages, maps, price comparison and many other features. 15 million users make use of Eniros Nordic services, which makes Eniro the most well-known user destination in the Nordic region.

“Choosing Picsearch came down to two main reasons – quality of service and close partnership.”

Christer Pettersson, Manager of search at Eniro said “Choosing Picsearch came down to two main reasons – quality of service and close partnership. Picsearch image search service provides the most relevant service available. Picsearch also offers the unique advantage of being a flexible partner when it comes to adjustments and a dedicated local partner for future development. ”

Image search has shown a much larger growth than web search during the last year. Picsearch is one of the three largest image search providers in the world and has over 1.7 billion searchable images. Every month, several million new images are added to the service. Picsearch has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user to find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems.

About Picsearch
Picsearch AB is a premium provider of image and multimedia search services. The services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit www.picsearch.com.

About Eniro
Eniro is the leading search company in the Nordic media market. Eniro makes it easy to find people, businesses and products using directories, directory assistance, Internet and mobile services. Eniro~s core markets are the Nordic countries and Poland. Eniro is listed on the Stockholm Stock Exchange and has some 4,700 employees. In 2005, revenues amounted to SEK 4,827 M, with EBITDA of SEK 1,234 M. For more information please visit www.eniro.com.

For more information please contact:
Carl Särnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Christer Pettersson, Online Manager, Search, Eniro
Tel: +46 70 362 33 11
E-mail: christer.pettersson@eniro.com

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