ilse chooses Picsearch to power image search

Largest search portal in Netherlands powered by family friendly image search

October 31, 2006

It was announced today that ilse media, the largest Dutch search portal, has selected Picsearch to power its image search service. The agreement strengthens the partnership that ilse media and Picsearch have built during recent years.

Robert Risberg, Picsearch’s CEO, said that “ilse media is one of the most recognized brands in Europe with a long track record of providing pioneering online services. We are looking forward to working closely with ilse media and committed to provide the best services within the field of multimedia search to the Dutch speaking population.”

The ilse media network consists of 96 websites, including ilse.nl, startpagina.nl, NU.nl, kieskeurig.nl and we-log.nl, and reaches 62% of all Internet users in the Netherlands. Every month, the whole network of ilse media sites generates more than 500 million page views. Image search will be implemented on ilse.nl and startpagina.nl.

“Picsearch is unique when it comes to providing a service with a family friendly filter, which is important for the growing number of younger persons using our portals.”

Nils Rooijmans, Director of search services at ilse media said, “We have chosen Picsearch due to their excellent service and because Picsearch is a independent technology provider who understands our needs. Picsearch is unique when it comes to providing a service with a family friendly filter, which is important for the growing number of younger persons using our portals.”

Image search has shown a much larger growth than web search during the last year. Picsearch is one of the three largest image search providers in the world and has over 1.7 billion searchable images. Every month, several million new images are added to the service. Picsearch has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user to find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems.

About Picsearch
Picsearch AB is a premium provider of image and multimedia search services. The services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit www.picsearch.com.

About ilse media
ilse media began in 1995 and has since then grown to become the largest internet publisher in The Netherlands. The ilse media network consists of 96 websites, with Startpagina being one of the largest in The Netherlands. NU.nl, ilse.nl and web-log.nl belong to the top 20 biggest internet sites in The Netherlands. For more information please visit www.ilsemedia.nl.

For more information please contact:
Carl Särnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Nils Rooijmans, Director of search services at ilse media Tel: +31 20 840 45 00 E-mail: Nils.Rooijmans@ilsemedia.nl

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