Picsearch enters alliance with Lycos, Inc.

Image search for Lycos Multimedia Search to be powered by Picsearch AB

May 02, 2005

Picsearch announced today that it has entered into a syndication agreement to supply U.S. internet brand Lycos, Inc. with image search services for Lycos’ Multimedia Search. This agreement brings Picsearch image search technology to millions of Lycos users.

Nils Andersson, CEO of Picsearch, said “We are extremely proud that Lycos, Inc. is harnessing our image search technology. They are a great addition to the list of leading web names that have chosen the Picsearch image search service because we provide images that are continually updated, uniquely filtered and highly relevant to the users’ queries. We will continue to provide the highest quality image search on the net.”

Lycos (www.lycos.com) is one of the leading Internet destinations in the U.S. At its center is Lycos Search. Now, thanks to Picsearch, Lycos users have access to hundreds of millions of images, enabling them to refine their image search criteria to meet their exact requirements.

“Picsearch delivers the high-quality, relevant image search results our users search for everyday.”

“We recently re-launched our Lycos.com homepage with a key focus on search, including multimedia search,” said Adam Soroca, General Manager of Search Services for Lycos, Inc. “Picsearch delivers the high-quality, relevant image search results our users search for everyday.”

About Picsearch
Picsearch AB creates the image search solutions that power visual search for many of the Web’s leading properties. The company syndicates its technology to search engines and portals to enable them to complete their own search package by acquiring powerful image search capabilities. By enhancing the service that they can offer to their users, Picsearch’s syndication partners benefit from increased user-traffic and higher revenue. Since Picsearch’s inception in 2000, its syndication partners have come to include top Internet properties MSN Search, Ask Jeeves Inc and Lycos Europe GmbH. For more information, visit www.picsearch.com.

About Lycos, Inc.
Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com, Angelfire.com and Quote.com. Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

For more information please contact:
Simon McDonald
Tel: +46 8 641 2233
E-mail:simon.mcdonald@picsearch.com

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