Eniro launches global video search service

Picsearch provides the largest index of Nordic videos

December 13, 2007

It was announced today that Eniro, the leading search company in the Nordic media market, has selected Picsearch to power its video search service. Picsearch has been powering Eniro with search services since November 2006 and the launch of video search is the next step in a long-term partnership.

“Picsearch has today the largest searchable index of video content from the Nordic region. Picsearch offers high quality services and has a local presence, which enable a close cooperation for development for new services.”

Christer Pettersson, Manager of search at Eniro said, “Our goal is to offer our users the best local search services possible, and I am convinced that video search is going to very popular among our users. We have been working with Picsearch for a year and are very satisfied with our choice of technology provider: Picsearch offers high quality services and has a local presence, which enable a close cooperation for development for new services. Picsearch is the world leader in image search and today has one of the largest indexes of video content. Most important for Eniro is Picsearch’s ongoing efforts to index all video content in the Nordic region. Picsearch has today the largest searchable index of video content from the Nordic region.”

Eniro will today implement video search on Eniro.se, Eniro.dk and Eniro.fi. Eniros Norwegian web search service Kvasir.no has been using Picsearch video search for some time. Besides video and image search, Eniro’s web properties offer web search, white pages, yellow pages, maps and route directions, price comparison and many other local search features. 15 million users make use of Eniros Nordic services, which makes Eniro the most well-known user destination in the Nordic region.

Robert Risberg, Picsearch’s CEO, said that “Eniro is a strategic partner of Picsearch and we are proud to provide their Nordic users with the largest index of Nordic content. Picsearch is the only video search service who also offers video sharing and webb-tv services, which benefit both our video search and video streaming partners. Our video search partners get access to more content and our video streaming partners become searchable in search engines.”

Video search has become one of the most important applications for people trying to find what they are looking for in the vast inventory of video content. Over 54 percent of all Swedes watch online video at least once per month (MediaVision October 2007). Picsearch indexes all video, images and audio content in the whole world and is today one of the largest global providers of multimedia search services. Every month, several million new videos, images and audio files are added to the service. Picsearch has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user to find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems. Picsearch is the only search service which blocks child pornography in cooperation with police authorities.

About Picsearch
Picsearch AB (publ) is a premium provider of multimedia search and webb-tv services. The webb-tv and other video sharing services are built to be flexible and are today used in video communities, e-commerce portals, real estate market places, and for different video applications at news and corporate websites. Picsearch search services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit about.picsearch.com.

About Eniro
Eniro is the leading search company in the Nordic media market. Eniro makes it easy to find people, businesses and products using the Internet, directory assistance, directories and mobile services. Eniro has operations in Sweden, Norway, Finland, Denmark and Poland. Eniro is listed on the Stockholm Stock Exchange and has some 5,000 employees. In 2006, revenues amounted to SEK 6,372 M, with EBITDA of SEK 2,220 M. Operating revenues and EBITDA excluding discontinued operations.

For more information please contact:
Carl Särnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79

Christer Pettersson, Online Manager for Search at Eniro
Tel: +46 70 362 33 11
E-mail: christer.pettersson@eniro.com

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